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experience

the Collaborative logo

Creative Director  |  Mountain View, CA  |  Jul 2020 - Present

  • Manages four-person creative team for the Collaborative, an award-winning communications firm headquartered in Boston, specializing in design, communication, public relations, and marketing.

  • Builds websites, illustrations, brochures, presentations, posters, and other graphics for 20+ major corporate, government, and organization clients across the U.S.

the Collaborative @ NASA Brochure
the Collaborative @ NASA Brochure
the Collaborative @ NASA Brochure

Interactive eBochure

UI: I make my eBrochures simple, intuitive, and easy-to-use while always maintaining the branding and identity of the company.

UX: My natural navigation menus and friendly page buttons added to a straightforward layout make the user experience enjoyable. 

Facebook_Logo-003.jpg

Visual Designer  |  Fremont, CA  |  May 2020 - Jul 2020

On-site Badged Contractor

  • Created interactive Wikis by designing layouts, graphics, HTML5, and Markdown / Markup coding.

  • Developed informative, compelling, and attractive PowerPoint presentations meeting style guidelines.

  • Advised other designers on the team about new and innovative products, techniques, and tools.

Wiki Page
Wiki Page
Wiki Page

Internal Wiki Pages (Greeked text has replaced proprietary information.)

UI: I design internal Wiki pages to follow company style guides concerning fonts, colors, graphics, images, and layout. 

UX: My close attention to user needs presents positive results within an increasingly complex environment.

genentech-vector-logo.png

Art Director |  South San Francisco, CA  |  Nov 2013 - May 2020

On-site Badged Contractor

  • Produced creative materials for over 100 product divisions and developed internal messaging between the parent company (Roche) & Genentech manufacturing groups.

  • Facilitated 5 national trade shows, 50 events, 25 ad campaigns, 15 product launches per year.

  • Designed over 300 flyers, 200 posters, and 1,000 individual icons, logos, and illustrations.

Portal Page
Handbook
Handbook

eHandbook (Greeked text has replaced proprietary information.)

Internal Web Portal

UI: On internal portals, I strive to create instantly recognizable icons and graphics within created big, bold activity areas.

UX: I always try to make sure the user never gets lost or wastes valuable time trying to find areas, items, and actions.

NewIntel_Logo-002.jpg

Senior Visual Designer  |  Sunnyvale, CA  |  Aug 2013 - Nov 2013

On-site Badged Contractor

  • Generated state-of-the-art messaging and sales materials for innovative TV recording product.

  • Originated advertising and PR collateral to coincide with upcoming worldwide launch.

  • Orchestrated training guides, instructional tools, and educational programs for users and the support team.

Training Manual
Training Manual

Internal Training Manual

UI: I appreciate that training materials need to be friendly and accessible—especially to a broad, non-technical audience. 

UX: In addition to keeping the user of the materials engaged, my designs make the encounter enjoyable and memorable.

NASA_Logo-Large-033.png

Art Director  |  Mountain View, CA  |  Jan 2003 - May 2013

On-site Badged Contractor

  • Directed web designers, artists, and writers to promote the Agency’s (STEM) initiatives through formal education to 120 schools, public outreach to over 100,000 people, and 25 corporate partnerships.

  • Participated in 12 missions, 44 projects, and 25 events, some with over 10,000 attendees.

Website and Educational Activity Poster

NASA WOM Website
NASA WOM Poster
NASA WOM Poster

UI: My user interface attention is no less important when designing teaching materials for teachers, students, and the general public.

UX: The deliverables I create often portray complex concepts and ideas in a friendly, easy-to-comprehend manner.

Palm_Logo-145.jpg

Event Manager  |  Milpitas, CA  |  Mar 2002 - Jan 2003

On-site Badged Contractor

  • Collaborated with management to stage 8 Enterprise Development “Kitchens” to launch solutions to increase and improve the functionality of wireless, hand-held devices with partners.

  • Designed and implemented 15 complex, hands-on events for national and international parties.

Palm Handout
Palm Event Slide
Palm Handout

Handouts and Cover Slide for Enterprise Event

My user interface and user experience design extend far beyond the screens of digital devices. I have always tried to understand and implement UI and UX in everything I do creatively—from digital and conventional art to events where the audience is always put first.

kisspng-philips-dynalite-logo-service-p-

Marcom Manager  |  Sunnyvale, CA  |  Aug 1997 - Mar 2001

  • Headed creative team of $60B Corporation to incubate and promote over 35 new technology products and services including TiVo, WebTV, first home cinema, first flat-screen TVs, and 3D VR headsets.

  • Pioneered $3.2M “Digital House of the Future,” showcasing innovative digital solutions.

  • Created interactive exhibits (up to $6M and 10,000 s.f.) for COMDEX, CES, and other trade shows.

  • Supervised branding, collateral, and signs for new $4.6M, 286,000 s.f. Corporate flagship facility.

Philips Trade Show
Philips Trade Show

Tradeshow Booths

UI and UX are an integral part of my 3D design. From the first grand impression to the smallest detail, I envision how the user enters, interacts, and transits the space. My goal is always to provide an enjoyable and rewarding journey and a compelling reason to come back for more. 

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