experience
Creative Director | Mountain View, CA | Jul 2020 - Present
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Manages four-person creative team for the Collaborative, an award-winning communications firm headquartered in Boston, specializing in design, communication, public relations, and marketing.
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Builds websites, illustrations, brochures, presentations, posters, and other graphics for 20+ major corporate, government, and organization clients across the U.S.
Interactive eBochure
UI: I make my eBrochures simple, intuitive, and easy-to-use while always maintaining the branding and identity of the company.
UX: My natural navigation menus and friendly page buttons added to a straightforward layout make the user experience enjoyable.
Visual Designer | Fremont, CA | May 2020 - Jul 2020
On-site Badged Contractor
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Created interactive Wikis by designing layouts, graphics, HTML5, and Markdown / Markup coding.
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Developed informative, compelling, and attractive PowerPoint presentations meeting style guidelines.
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Advised other designers on the team about new and innovative products, techniques, and tools.
Internal Wiki Pages (Greeked text has replaced proprietary information.)
UI: I design internal Wiki pages to follow company style guides concerning fonts, colors, graphics, images, and layout.
UX: My close attention to user needs presents positive results within an increasingly complex environment.
Art Director | South San Francisco, CA | Nov 2013 - May 2020
On-site Badged Contractor
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Produced creative materials for over 100 product divisions and developed internal messaging between the parent company (Roche) & Genentech manufacturing groups.
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Facilitated 5 national trade shows, 50 events, 25 ad campaigns, 15 product launches per year.
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Designed over 300 flyers, 200 posters, and 1,000 individual icons, logos, and illustrations.
eHandbook (Greeked text has replaced proprietary information.)
Internal Web Portal
UI: On internal portals, I strive to create instantly recognizable icons and graphics within created big, bold activity areas.
UX: I always try to make sure the user never gets lost or wastes valuable time trying to find areas, items, and actions.
Senior Visual Designer | Sunnyvale, CA | Aug 2013 - Nov 2013
On-site Badged Contractor
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Generated state-of-the-art messaging and sales materials for innovative TV recording product.
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Originated advertising and PR collateral to coincide with upcoming worldwide launch.
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Orchestrated training guides, instructional tools, and educational programs for users and the support team.
Internal Training Manual
UI: I appreciate that training materials need to be friendly and accessible—especially to a broad, non-technical audience.
UX: In addition to keeping the user of the materials engaged, my designs make the encounter enjoyable and memorable.
Art Director | Mountain View, CA | Jan 2003 - May 2013
On-site Badged Contractor
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Directed web designers, artists, and writers to promote the Agency’s (STEM) initiatives through formal education to 120 schools, public outreach to over 100,000 people, and 25 corporate partnerships.
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Participated in 12 missions, 44 projects, and 25 events, some with over 10,000 attendees.
Website and Educational Activity Poster
UI: My user interface attention is no less important when designing teaching materials for teachers, students, and the general public.
UX: The deliverables I create often portray complex concepts and ideas in a friendly, easy-to-comprehend manner.
Event Manager | Milpitas, CA | Mar 2002 - Jan 2003
On-site Badged Contractor
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Collaborated with management to stage 8 Enterprise Development “Kitchens” to launch solutions to increase and improve the functionality of wireless, hand-held devices with partners.
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Designed and implemented 15 complex, hands-on events for national and international parties.
Handouts and Cover Slide for Enterprise Event
My user interface and user experience design extend far beyond the screens of digital devices. I have always tried to understand and implement UI and UX in everything I do creatively—from digital and conventional art to events where the audience is always put first.
Marcom Manager | Sunnyvale, CA | Aug 1997 - Mar 2001
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Headed creative team of $60B Corporation to incubate and promote over 35 new technology products and services including TiVo, WebTV, first home cinema, first flat-screen TVs, and 3D VR headsets.
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Pioneered $3.2M “Digital House of the Future,” showcasing innovative digital solutions.
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Created interactive exhibits (up to $6M and 10,000 s.f.) for COMDEX, CES, and other trade shows.
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Supervised branding, collateral, and signs for new $4.6M, 286,000 s.f. Corporate flagship facility.
Tradeshow Booths
UI and UX are an integral part of my 3D design. From the first grand impression to the smallest detail, I envision how the user enters, interacts, and transits the space. My goal is always to provide an enjoyable and rewarding journey and a compelling reason to come back for more.